Rentrak, which monitors VOD viewership, announced that four new content providers have signed up for its measurement service: HealthiNation, here!, Hollywood.com TV, and Starz. The company has also
made a deal with Verizon. Among the 32 content providers subscribing to Rentrak's OnDemand Essentials system are Comedy Central, Hallmark Channel, Nickelodeon, NBC Universal, and the NFL network.
