Internet telephony firm Globe7 today will launch a new version of its downloadable VoIP and video service that will include an ad platform with geo-targeting. The company's new application, Globe7
Plus, combines voice-over-IP service with a video library of news, sports, and entertainment content; users can earn free credits on the VoIP service by watching the ad-supported videos. Advertisers
that have signed on to sponsor the videos include WalMart, American Express, Ford Direct, Sony BMG, Amazon, Ameriquest, Target, Shopping.com, and Disney. With the launch of the new platform, marketers
can target to users based not only on demographic and psychograhic data--offered by the company's previous platform--but also based on the countries or regions users place calls to and the content
they view.
-- Shankar Gupta
