CBS' water-cooler advertising returns this season for "Shark," the network's new James Woods show. Woods plays a hotshot lawyer who is forced to take a position in the district attorney's office.
"Shark" signage will be placed on Aquacell water coolers in law firms in Los Angeles, New York and other markets beginning in mid-August, running for two months. Last year, Aquacell coolers touted
comedies "Out of Practice," "Courting Alex" and "The New Adventures of Old Christine."
