Outdoor media giant Clear Channel Communications Monday said it has completed the rollout of a new network of digital LED outdoor displays in Albuquerque, making its third digital billboard network.
Clear Channel previously completed rollouts in Cleveland and Las Vegas and is betting big that digital display can transform the outdoor advertising market, making it more dynamic, time-sensitive, and
capturing advertising budgets normally earmarked for electronic media. The Albuquerque digital billboard network will display eight ad spots, each eight-seconds in length, over a 24-hour rotation,
guaranteeing exposure 1,250 times for each advertiser. -- Joe Mandese