Interactive TV developer OpenTV Thursday morning said it achieved an important milestone, surpassing 1,500 interactive TV ad campaigns served via its middleware technology on various TV platforms in
the U.S., Europe, Australia and Asia. OpenTV's so-called iAds enable viewers to click from conventional 30-second units to long-form spots of up to five minutes. OpenTV did not disclose click-through,
usage or audience data in the announcement, but the interactive TV ad market has been slow to grow in the U.S. due to the lack of standardization of programming and advertising formats, and slow
deployment by cable and satellite TV operators despite the technology's promise. -- Joe Mandese
