Jeep will promote its Jeep Compass brand with a new initiative on MySpace.com touting a 320-concert free music tour. For the campaign, Jeep has created a profile page supporting a music tour the car
company is sponsoring.The MySpace page will include a tour schedule of performance dates and locations, downloadable videos and pictures from performances, and an interactive chat with other fans.
Jeep also will create a Facebook page for the tour.
