Kodak To Consolidate $100 Million Global Business

  • August 21, 2006
Eastman Kodak Co. plans to consolidate its $100 million-plus global media-buying and planning business, now scattered at various agencies, including WPP Group's MindShare and Aegis Group's Carat. The consolidation is to enhance cost efficiencies, and does not affect Kodak's creative-agency-of-record relationship with WPP's Ogilvy & Mather, according to a company rep.

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