The Canadian maker of a cold and flu remedy, CV Technologies, is expanding its ties to pro hockey in advance of a U.S. launch this fall. Having already inked Canadian hockey icon Don Cherry and former
National Hockey League star Mark Messier as endorsers, the Cold-fX maker will sponsor a monthly NHL player award and have exclusive marketing rights for major events, such as the Stanley Cup playoffs,
the all-star game, the entry draft and the NHL awards show. Cold-fX has successfully utilized hockey as a platform to build its business in Canada," says Ed Horne, president of NHL Enterprises. "We
are confident that the combination of our strong marketing assets with one of the game's greatest players in Mark Messier will help make the launch of Cold-fX into the U.S. a successful endeavor."
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