Local People Meter Opponents Call BET's Support Biased By Viacom Deal

  • May 20, 2004
Implying that BET's decision to support Nielsen's rollout of local people meters (LPM) was biased by a long-term, $400 million contract parent Viacom has with Nielsen that is explicitly tied to the new local measurement system, anti-LPM pressure group Don't Count Us Out called on BET to "modify their stance." The group referred to BET's pro-LPM policy as a "grave disappointment."
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