Revenue Scienc Signs Kelley Blue Book

  • May 21, 2004
Revenue Science, provider of audience segments for online publishers and advertisers, today said it signed Kelley Blue Book, the top-ranked auto information site, as a client. Through the use of Revenue Science's behavioral targeting services, advertisers on Kelley's website ( will be able to target specific in-market auto buyers with greater precision. "Working with Revenue Science makes us the first in the online automotive category to offer behavioral targeting which will allow our advertisers to reach their premium markets," said Robin Cooper, director of sales for Kelley Blue Book, in a press statement. In addition to Kelley Blue Book, Revenue Science counts Dow Jones & Co.'s Wall Street, CBS,, Financial, and among its clients.
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