M&C Saatchi New York has been named agency of record for CT-based AIG Financial Products Corp, a subsidiary of American International Group. The agency will launch AIG-FP's first-ever global ad
campaign set to run in Asia, Europe and the US. Round2 Communications will handle media duties. First efforts launch in September, under the tag line, "Less of the Same." The campaign consists of
global print buy, along with online and outdoor components.
