TiVo signed an advertising and research agreement with Omnicom Media Group's OMD and PHD units. It's the second agency-wide partnership pact for TiVo, which inked a multimillion-dollar advertising
agreement with Interpublic Media in May during the network TV upfront. In addition to buying ads at preferred pricing, OMD and PHD have agreed to purchase TiVo's second-by-second advertising and
audience-measurement research, which tracks the viewing habits of TiVo's 4.4 million subscribers. Omnicom also plans to partner with TiVo to develop an exclusive engagement study that incorporates
TiVo's DVR behavioral data.
