CBS' CSTV (College Sports Television) introduced a broadband service, CSTV XXL, that provides individual channels for hundreds of colleges. Participating schools will supply live sporting events,
archived games and coaches' shows. Some programs will be free, others will be subscription-only. The channels are available for $14.95 a month or $99.99 a year. Individual college channel prices are
set by the schools, and range from $4.95 to $9.95 a month. CSTV XXL is ad-supported; sponsors include Coca-Cola, Pontiac, State Farm and Sonic.