Search engine marketing firm Efficient Frontier has secured $6 million in venture funding from Mitsui & Co., and return investors Redpoint Ventures and Cambrian Ventures. The money will be used to
expand their European and Asian operations, a spokeswoman for the company said. Efficient Frontier also recently announced a deal with Fox Interactive to manage keyword search campaigns driving
traffic to its properties, including MySpace.com, IGN.com, FoxSports.com and GameSpy.com.
--Shankar Gupta
