Starz Names Fallon As AOR

  • May 25, 2004
Starz Encore Group LLC (Starz) has named Fallon Worldwide in Minneapolis, a division of the Publicis Group, as its new media agency of record. Fallon's assignment will include strategic media planning and buying in connection with Starz' 13 digital movie channels in addition to Starz on Demand and STARZ! HD.
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