Behavioral targeting company Tacoda is opening an office in London as part of a push to expand overseas, the company said Tuesday. Paul Goad, who previously worked at companies including TEAMTalk and
DoubleClick, will serve as managing director for the U.K. operation. Last year, rival behavioral targeting company Revenue Science
forged a deal with U.K.-publisher Guardian Unlimited to provide behavioral targeting services for
its sites, including MediaGuardian.co.uk, SocietyGuardian.co.uk, and EducationGuardian.co.uk.
