NBC is making a bid to steal some of YouTube's Web traffic and user-generated video content with "It's Your Show," hosted by VJ impresario Carson Daly, of MTV "TRL" fame. The show will offer cash
prizes for the best videos submitted online in response to creative challenges posed by Daly on air. The best (and worst) videos will be broadcast on NBC. According to NBC, the show's general mission
is to highlight the best user-generated content on the Web. To help users augment their video creations, NBC is making a variety of content available for download online, including clips from classic
movies and current television shows, news footage, music and other audio, and video graphics.