Scarborough Research Thursday said the Media Rating Council has fully accredited its core syndicated services - the 75 Top-Tier Local Market Studies and the Multi-Market Study - effective with the
2006 product year. The full accreditation status covers Scarborough's syndicated data collected via telephone, consumer booklet and television diary. Additionally, PRIME NExT, Scarborough's
proprietary data analysis software, has been fully accredited for the core syndicated services.