NBC, working with Carson Daly Productions, has announced the launch of "It's Your Show," a new programming initiative in which NBC is requesting amateur actors and producers to submit "storytelling
videos" to Itsyourshowtv.com. Each week, these videos will be voted on by Web users, and winners will receive cash prizes and a chance to have their videos eventually appear on TV. NBC is guiding the
creative process for "It's Your Show" by giving entrants specific guidelines.