Mobliss and Tribal DDB Worldwide Create Text Messaging Trivia Game for USAF

  • May 27, 2004
Mobliss, a mobile media and marketing services company, and interactive agency Tribal DDB Worldwide teamed up to create, implement and manage a wireless text messaging promotion for the United States Air Force. The promotion launches on May 29th and will involve a trivia game, called Air Force Snap Decisions. The trivia game will be available to wireless subscribers at three different events in conjunction with The United States Air Force "Cross Into the Blue" (CITB) Tour. The Cross Into the Blue Tour will be at the upcoming Busch Series/NEXTEL Cup events in Concord, NC, the Sun Fun Festival in Myrtle Beach, SC, and the 'Wings Over Pittsburgh' air show in Pittsburgh, PA. By entering a short code, attendees will be able to participate in the Air Force Snap Decisions trivia game. The mobile promotion will provide participants that answer correctly a chance to win various prizes.
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