Arby's Names New CMO

  • September 11, 2006
Atlanta-based Arby's Restaurant Group, Inc. named Cheryl Barre the CMO of Arby's and president of Arby's Franchise Association. She will lead all product development, national and field marketing, advertising, media, consumer insights and research. Barre, who replaces the retiring Debbie Pike, was most recently senior vice president of retail marketing for Georgia-Pacific Corp., where she directed marketing for such brands as Quilted Northern bath tissue and Brawny towels. Earlier in her 23-year career, Barre spent 15 years with PepsiCo in positions including director of sales and marketing for PepsiCo Restaurants and vice president of the Fountain Beverage Division for the Southeast.
Next story loading loading..