• September 12, 2006

WE tv has expanded the network's marketing team, tapping Kenetta Bailey as svp of marketing. In addition, Susan Smith was promoted to vp of trade marketing, and Jennifer Robertson was promoted to vp of consumer marketing. Bailey reports to Kim Martin, evp/gm of WE tv, Smith and Robertson will report to Bailey. In her new role, Bailey will manage all aspects of consumer, affiliate, trade and ad sales marketing. She'll serve as one of the key architects of network messaging and branding. Plus, Bailey will oversee marketing activities across all platforms for WE tv, including ad campaigns, promotions, online initiatives, special events and the development of integrated promotional packages. The WE tv network, is a subsidiary of Rainbow Entertainment Services, now exceeds 60 million subscribers nationwide.