U.S. Airways has struck a deal with E! Networks to feature the entertainment and celebrity-gossip network channel's programming on personal TV systems in the airline's first-class and business-class
sections. The first fully E! branded in-flight channel with a U.S. carrier will air in two-hour loops and consist of customized blocks created specifically for the service. E! will also have a
presence on main screens throughout US Airways economy-class cabins, with the network's programs playing after feature films on long-haul flights and in programming packages on short-haul flights.
Programming will be updated monthly. E! Networks currently supplies in-flight programming to Continental, Delta and Northwest. E! branded channels are onboard foreign airlines Cathay Pacific, Gulf
Air, Thai & Etihad.