Circuit City Names New CMO

  • September 12, 2006
Circuit City Stores has named Peter C. Weedfald chief marketing officer. Weedfald joined the Richmond, Va.-based retailer from Samsung Electronics USA earlier this year as a general merchandise manager for entertainment/content. He says the experience will be put to use to integrate merchandising and vendors into branding efforts. Circuit City spent $162 million on measured media in 2005, according to TNS.

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