DoubleClick's media planning tool, MediaVisor, is partnering with Donovan Data Systems' agency application in an effort to streamline the agency billing process. MediaVisor is designed to streamline
the entire media planning, buying and trafficking process, and PrintPak is the DDS application used for a wide range of functions including media buying, trafficking, billing and paying. By combining
the two, media professionals will now be able to transfer media plans into PrintPak at the touch of a button. The time it takes to reconcile online campaigns will be vastly reduced and the incidence
of billing errors will be minimized.
