Footwear Leading Back-to-School Sales

  • September 15, 2006
Fashion footwear is the category dominating back-to-school sales, said Marshal Cohen, chief industry analyst for NPD. "Everyone said this would be the year of skinny jeans--and some consumers are buying them, but they're not taking off as expected quite yet," he said. By contrast, NPD detected an 11 percent year-over-year growth rate in August sales of footwear, a trend that is continuing this month.
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