Media General, Inc. reported August 2006 total revenues of $74.9 million, a 13.3 percent increase from August 2005. By business segment, broadcast division total revenues increased 41.8 percent and
interactive media division total revenues rose 34.2 percent, while publishing division total revenues declined 0.9 percent. Excluding the results of four NBC television stations acquired on June 26,
2006, broadcast division revenues increased 7 percent and total company revenues increased 2.3 percent. Results for all periods exclude the revenues of TV stations for which the company has announced
divestiture plans. "Media General's August revenue growth included a 3.3 percent increase in newspaper retail advertising, healthy growth in national advertising on our television stations, strong
political advertising in several markets and continued robust online advertising growth," said Marshall N. Morton, president and CEO. "The strength in these categories, however, was partially offset
by a soft performance for the month in newspaper classified and national advertising and in local time sales at our television stations."