The Weather Channel Companies generated a 37% increase in ad revenues in first quarter 2004 (vs. first quarter 2003). The Weather Channel Interactive saw a 45% increase in visitor traffic in first
quarter 2004 as compared to first quarter 2003. According to Nielsen//NetRatings, in March 2004, the site attracted 25.3 million unique visitors, which made weather.com the 11th largest site on the
Internet and the number one news and information Web site. Additionally, in Q1 2004, The Weather Channel saw a 16% gain in adults 25-54 (YOY) during "Storm Stories" and "Evening Edition" combined; and
its 2nd highest quarter ever with an increase of 39% in adults 25-54 YOY during "Your Weather Today." (7-9 a.m., M-F).
