Yahoo Breaks Ad Campaign

  • September 19, 2006
Yahoo on Monday kicked off a marketing blitz to highlight its relaunched home page and new services such as Yahoo Answers. The integrated campaign will include TV, radio, cinema, and online ads featuring its signature "Do You Yahoo?" tagline. The new spots, produced with Soho Square, will debut during the premieres of "My Name is Earl" and "Grey's Anatomy" on Thursday, Sept. 21. Ads will roll out in other media over the coming months. Further, Yahoo will run a promotion with Dunkin' Donuts that will allow anyone who visits Yahoo on Friday, Sept. 22 to print out a coupon redeemable for a free 16 oz. cup of iced coffee at the fast-food chain that day.
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