NBC Universal hopes to double revenues from overseas TV film and digital activities in the next few years, citing the appointment of Peter Smith to the job of president of its international business.
Smith, who is currently in charge of NBC's Universal Pictures International division, told the
Financial Times: "It would be nice to see the business double in size over the next three or four
years, but we've not put a specific target on it." The broadcaster, part-owned by Vivendi Universal, now generates one-fifth of its revenues from outside the U.S. However, Smith says they want to
create opportunities to grow it faster "and then articulate that to the rest of the group." The first step is to expand broadcast activities via both new and existing channels, but he also sees
opportunities to produce more local content--alone and/or with partners. His goal is to expand digital distribution initiatives quickly.
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