Procter & Gamble expects developing markets to contribute 30 percent of sales by the end of the decade, up from about 25 percent now, CFO Clayton Daley told investors at a Bank of America conference
broadcast on the Internet on Tuesday. Achieving this will involve tailoring existing products for specific local needs and customs. He said P&G competes in only 10 of its 25 categories in developing
countries, which gives it plenty of room for growth at all price points.