Disney.com To Relaunch In 2007

  • September 20, 2006
Disney.com will relaunch early next year with a new feature that customizes the interface to fit the user by age, Disney President and CEO Bob Iger said Tuesday at a Goldman Sachs investor conference in New York. The refashioned site, scheduled to go live in early 2007, will highlight different Disney characters, icons and links, depending on whether the user is a preschooler, tween or adult. For example, a parent may customize the site for a preschooler and the entry points would focus on Mickey Mouse or Little Einsteins. Tweens, likely to engage in their own configurations, might encounter content linked to the Disney Channel hit "High School Musical" or the "Pirates of the Caribbean" franchise. Adults may find information on the latest films, family entertainment options or theme-park attractions. The redesigned Disney.com also will include an upgraded broadband player. -- David Goetzl

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