• New York Post, Wednesday, September 20, 2006 12 PM

At least 28 parties have expressed interest in buying the niche magazines that Time Warner is selling. And potential bidders are heavily weighted toward financial players, followed by European publishers that have the clout of a stronger currency. According to a source, the New York Post says the books will show the magazines have free cash flow in the range of $30 million, and the company expects to fetch $300 million to $400 million for them. "The financial pressure at Time Inc. is out of control," says one insider, while another adds: "Morale has never been lower." Mags on the block include Field & Stream, Outdoor Life, Popular Science, Parenting and Baby Talk. Golf magazine, the most profitable in the division, is not being sold, but will be merged into the Sports Illustrated Group.

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