In partnership with Information Resources Inc., TiVo announced the launch of IRI TiVo Consumer Insights Suite, two new research services designed to provide marketers with measures of how TV viewing
and DVR usage impact product purchases. The new services will be based on the creation of a national panel and a local market test panel that combine data from TiVo's set-top box with IRI's consumer
scanner panels. This endeavor expands on the agreement the two companies formed in Nov. 2004 to provide proprietary information to select participating packaged-goods companies. It also expands the
research capabilities of TiVo's Audience & Research Measurement division.