With 48 days to the mid-term elections, a progressive think tank has some advice for candidates making that final push for votes. One key piece, says Peter Leyden of the New Politics Institute, is to
buy cable. He notes that far more money went to broadcast--$1.5 billion as opposed to $80 million for cable--in 2004. The problem is that much of that money is wasted, since it reaches people "far
beyond the districts that progressive organizations and campaigns want to reach." And that is akin to flushing your ad dollars down the toilet, he adds. Other recommendations include heavy use of
search ads online, Spanish-language campaigns, and smart use of blogs.
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