• October 4, 2004

Dow Jones & Company announced on Monday that it is launching Dow Jones Integrated Solutions which will specialize in cross-media marketing programs.

The division will generate incremental business through developing integrated programs utilizing the full range of Dow Jones properties, including The Wall Street Journal and its global editions, Barron's, SmartMoney magazine, WSJ.com, The Wall Street Journal Radio Network, CNBC and others. Clients who purchase integrated marketing programs comprising three or more Dow Jones or affiliate publications -- and spend incremental marketing dollars -- will receive a "growth reward" on incremental spending. The DJIS team will be headed by executive director Matt Goldberg.