Fallon's Brawny Campaign Takes OMMA Best In Show

Fallon's online campaign for Georgia Pacific's Brawny paper towels brand took Best in Show at the 2006 OMMA Awards Tuesday night in New York. The campaign, which was deemed the best out of 57 finalists in 19 categories, was presented during an awards ceremony closing the 2006 OMMA conference.

The Brawny campaign, which also won in the Long-Form Video category, features a reality series that brings eight guys to a "Brawny Academy" where they are trained in cleaning lessons by a stoic Brawny Man.

The OMMA Awards judging committee also awarded a special Creative Breakthrough award to Royal Caribbean and agencies IQ Interactive and Arnold Worldwide for their Freedomoftheseas.com site promoting Royal Caribbean's new ship, Freedom of the Seas.

Other individual category winners included:

Standard, Flash or Rich Media Banner
Agency: Freestyle Interactive
Client: Dolby

Standard, Flash, or Rich Media Expandable Banner
Agency: Arnold Worldwide
Client: RadioShack

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In-Banner Video
Agency: Ogilvy Worldwide
Client: Ameritrade

Flash or Rich Media Interstitial or Over-Page Unit
Agency: Organic, Inc.
Client: 20th Century Fox Theatrical/"X-Men: The Last Stand"

Interstitial, Pre-Roll, or In-Stream Video Unit
Agency: MRM Worldwide
Client: Microsoft

Long-Form Video
Agency: Fallon
Client: Georgia Pacific/Brawny Paper Towels

Contest/Promotion/Sweepstakes
No winner

Use of Music or Sound
Agency: Viewpoint
Client: KF Holdings/Oreo

Use of Gaming
Agency: GM Planworks + Play
Client: Cadillac/V-Series

Single E-mail
No winner

Campaign in Social Networks
Agency: Organic, Inc.
Client: 20th Century Fox Theatrical/"X-Men: The Last Stand"

Rich Media Campaign
Agency: Organic, Inc.
Client: Warner Bros. International/"Harry Potter and the Goblet of Fire"

Search Copy Campaign
Agency: Outrider
Client: Sears.com

Viral Campaign
Agency: AgencyNet
Client: iN Demand

Mobile or Wireless Campaign
Agency: Spacedog
Client: Carl's Jr.

E-Mail Campaign
Agency: Electronic Arts, Inc.
Client: Electronic Arts/"The Godfather The Game"

Home Page Takeover/Sponsorship
Agency: Schematic
Client: Warner Bros./"Poseidon"

Content Integration
Agency: AOL
Client: American Express

Advertising/Promotion Web Site/Microsite
Agency: IQ Interactive/Arnold Worldwide
Client: Royal Caribbean

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