New York Post Revamps Web Site

The New York Post today is unveiling an overhauled Web site that encompasses columnist blogs, interactive sports features, and a new dating service, among other changes.

The online sports page will get a major upgrade through a partnership with sports data company STATS that includes live game updates, game and player stats, and a "Team Tracker" for comprehensive coverage of New York metro teams. Post sports writers and columnists will also launch their own blogs.

To get in on the online dating action, the Post has also created a new dating site with Match.com that will allow registered users to upgrade their member profiles for the chance to be featured in the Sunday Post's "Meet Market" section.

The revamped version of Page Six online will take direct aim at Gawker Stalker by adding a "Celebrity Sightings" page that invites visitors to post locations where they have spotted celebrities around the city. Page Six's celebrity coverage will also expand online with slide shows and streaming video.

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In addition to the new content, the Post site will also add widgets such as a list of most e-mailed stories and a navigation bar across the top of every page to make the site more user-friendly. Tickers will also appear on news, business and health pages to provide constant updates.

"This web site brings our online users all the great Post content we have in our print publication, in a way that maximizes the online experience like no other New York newspaper does," said Post Editor in Chief Col Allan, in a prepared statement.

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