• by Staff Writers , September 28, 2006

In a real shocker, a tiny business-to-business media campaign by Bradley and Montgomery took Best in Show Wednesday night during MEDIA magazine's 2006 Creative Media Awards in New York. The $65,000 campaign for client Chase Commercial Banking used eye-catching, three-foot tall, blue-and-white markers to transform electric power outlets in the Indianapolis International Airport into advertising for Chase's brand. The campaign effectively targeted Chase's audience of business decision-makers, creating awareness for electricity-hungry, laptop-toting business travelers.

The Bradley and Montgomery effort also won the CMA for the business-to-business category.

The awards show also shocked attendees for another reason: It failed to award a winner in the email category. While the judges deemed the three finalists in that category to have produced finalist-quality campaigns, none were judged exemplary enough to qualify as a CMA winner.

Winners in the other CMA categories included:

Consumer Magazines
Starcom USA
Playtex

Newspapers
MindShare
Radikal Newspaper

Online Media: Branding
AOL
Unilever/Dove

Online Media: Search
RPA
Honda/Element

Outdoor or Place-Based Media
The Richards Group
Greyhound Lines

Radio
OMD
COTY/Shania by Stetson

Television
RPA
Honda/Fit

Interactive/Enhanced TV
OMD
GE

Multicultural Media
Zoom Media & Marketing and Mediacom
GlaxoSmithKline/ Nicorette

New/Emerging/Experimental Media
OMD
Visa

Branded Content/Product Placement
McKinney & Silver
Oasys Mobile

Research/Consumer Insights
Maxus
Church & Dwight/Trojan

Media Plan
The Richards Group
Fruit of the Loom

Communications Channel Plan
TM Advertising
Nationwide

Creative
MediaVest
Procter & Gamble/Febreze