Oprah Winfrey's new channel on XM Satellite Radio is looking good to the U.S. advertising community. XM and Oprah's Harpo Radio say that 13 "high-profile" advertisers have signed on with "Oprah and
Friends," a 24-hour talk channel that debuted on XM Monday. The advertisers include Jenny Craig, Honda, and Target. "In terms of ad sales, this is XM's most successful channel launch ever," says XM
vp D. Scott Karnedy. "Not only are clients investing millions of dollars to be a part of "Oprah & Friends," but most of them are advertising on XM for the very first time."
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