FTC Warns Media Outlets, Advertisers About Deceptive Ads On Spanish-Language Media

  • September 29, 2006
The Federal Trade Commission has sent warning letters to 77 media outlets and 166 advertisers about potentially deceptive ads targeted to the Hispanic community. The ads turned up in an FTC-coordinated one-day "surf" of Spanish-language media by various state organizations--attorneys general, FDA district offices, Better Business Bureaus--looking for questionable health claims, credit scams and bogus business opportunities. The vast majority of the 482 ads were on the Internet or print outlets (97 percent combined), with only 3 percent on TV and radio.

Next story loading loading..