Schaumburg, IL-based MiConexxion, a strategic alliance of three marketing services firms, is promoting itself as a "one-stop" marketing solution to reach Hispanics in grocery stores with bilingual
product demonstrators and culturally relevant creative and p-o-p display materials. MiConnexion is an alliance of PromoWorks, also in Schaumburg, Malone Advertising, headquartered in Akron, Ohio, and
Custom Consulting Group, Raleigh, N.C.
