Mary Dillon, global chief marketing officer for McDonald's, outlined the growth initiatives to UBS analyst David Palmer, who wrote a research note released Tuesday based on the conference call. Dillon also said McDonald's is working to expand its beverage and "grab-and-go" menu choices.

"In 2003 and 2004, McDonald's finished transforming itself into a marketing-centric organization with a global campaign, organized demographic targeting (moms, kids and young adults), and a greater willingness to look outside Oak Brook for inspiration in its innovation," Palmer wrote.

"In 2006, McDonald's seems to be embarking on its long-term path of more infrequent 'platform' innovation, constant improvement, and a greater emphasis on connecting what is a new and improved McDonald's with consumers," he added.