Teens and tweens are increasingly watching television on the Internet, according to a study released yesterday from MindShare Online Research group. The survey explored how kids and teens use digital
media and technology and the habits of young people related to the Internet, iPods and cell phones. In a survey of 800 kids between the ages of 8 and 17 and split evenly between the sexes, one-third
of respondents ages 12-17 and one-fourth of those ages 8-12 said they view television programming on the Internet. About 12 percent also said they watch programming on their video game systems, with
single-digit levels of respondents watching on their cell phone, iPod, or other MP3 player. The study also found that that broadcast radio is the most popular way to listen to music, although iPod/MP3
player listenership has doubled in the past year among teens (12-17).
--Tom Siebert
