Brokerage house Merrill Lynch Wednesday lowered its overall ad forecast to 4.7 percent U.S. growth, down from its previous projection of 5.1 percent. But Internet advertising is expected to continue
to show strength, as advertisers shift budgets to emerging media, including mobile advertising, games, and video on demand. The brokerage house predicted that online advertising, excluding newspaper
online classifieds, would grow at 29.4 percent--up from its previous projection of 29.1 percent.
