Sprint has broken a new out-of-home ad campaign for its recently launched mobile NFL service. The ads will be broadcast by Reactrix Systems, Inc., and will appear in malls, movie theaters and other
public spaces. Sprint last month
kicked off a new mobile video venture featuring sports and
entertainment news originating from its own studio; the network launched with seven shows covering the NFL, entertainment news and gossip, and New York's Fashion Week, among other topics.
