IAB Email Committee Issues Guide For Marketers, Agencies

  • October 16, 2006
The Interactive Advertising Bureau (IAB) in conjunction with its Email Committee today released a guide for email marketers and agencies. Dubbed the Marketer & Agency Guide to Email Deliverability, the report reviews definitions of email deliverability, how it is evolving, and is impacting online marketing. On online copy of the guide can be founded at http://www.iab.net/emaildeliverability.
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