On The Scent: Teens Prefer Victoria's Secret

Once upon a time, teens had limited fragrance options--like Luvs Baby Soft or mom's Jean Nate. Today's teens and tweens, by contrast, have dozens of options made just for them--including celebrity brands from Mary-Kate and Ashley Olsen, Britney Spears, Paris Hilton, Hilary Duff, and even romance novelist Danielle Steele.

So what is the favorite fragrance? Victoria's Secret brands came out on top in a survey of 1,000 teens (average age 16) by the Piper Jaffray investment bank. (Unilever's Axe scented deodorant was the choice girls preferred for teen boys.)

Teens said they spend $329 a year on all their personal care and beauty.

They rank friends and word of mouth as their top beauty purchase influencers.

As for makeup brands, MAC ranked No. 1 among teen girls, while drug-store brand Maybelline came in second, and Estee Lauder's entry-level department store brand Clinique ranked third.

In choosing makeup, the teens said, the most important attribute is brand, with color being second and price ranking third.



Next story loading loading..