The Interactive Advertising Bureau has created an Ad Operations Council for senior ad ops execs. The council's first elected chairpersons are Univision Online's Dan Murphy, vice president of online
research and ad traffic, and CNET Network's Adrian D'Souza, director, ad development and support. Main topics on the Ad Ops Council's agenda include auditing and accreditation of ad technologies and
processes; systems integration and electronic data interchange; industry reporting tools; and staffing and training.