- WWD, Thursday, October 19, 2006 12:30 PM
The hype around the launch of
Vogue Living may have been overblown. Executives are insisting that the book is a special-interest publication that does not have a definite regular frequency, but
its 500,000 rate base includes 300,000 copies that will be sent to
Vogue subscribers with household incomes over $100,000, or a net worth of over $1 million, or a home valued at more than
$500,000.
For now,
Vogue has scheduled only one additional edition for some time next year. And, according to a spokeswoman, "moving forward you will see different
Vogue
products. Some will be new launches; some will be stand-alone issues." That is unlike
Men's Vogue, which was greenlighted after its first issue and published four issues in 2006. Says Hamish
Bowles, editor in chief of
Vogue Living: "We wanted to do as much as we could to anchor it to big
Vogue by embracing women who are in the orbit of
Vogue, some of them under the
radar, others more boldface."
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